America's beverage companies are putting clear calorie information at consumers' fingertips. Our Clear On Calories Initiative and Calories Count Vending Program are both designed to help consumers choose a beverage that's right for them.

• The Clear On Calories Initiative was launched in 2010 to support First Lady Michelle Obama's "Let's Move!" anti-obesity campaign. We added a consumer-friendly calorie label to the front of every can, bottle and pack we produce. The labels display the total calories per container on beverages 20 ounces or smaller. For containers larger than 20 ounces, calories will be labeled per 12 ounces in most cases.
• The Calories Count™ Vending Program will offer consumers clear calorie information, encourage lower-calorie beverage choices and remind them that calories count in all the choices they make. On the front of vending machines, they'll see Calories Count™ signs that include one of the following messages: "Check Then Choose" or "Try A Low–Calorie Beverage." The selection buttons will also include calorie labels that show calorie counts per beverage container. The Calories Count™ Vending Program will launch in municipal buildings in the cities of Chicago and San Antonio in 2013, and then be made available to customers nationwide.

A uniform calorie label on beverages, consistent in both design and location, makes it easier for consumers to find the right fit. Learn more about the labels.

We made a promise to parents that we would change the beverages offered in schools. And we delivered the National School Beverage Guidelines, which removed full-calorie sodas from schools and replaced them with a range of lower-calorie and smaller-portion choices. With help from schools across the country, implementation of these guidelines has led to significant results.
Read Our National School Beverage Guidelines

Watch our ad about school beverages

We're parents, too. And we understand the responsibilities associated with marketing to children. So when it comes to audiences predominantly under the age of 12, we only advertise juice, water and milk-based drinks.

• Some ABA member companies were among the first to sign on to the Children’s Food and Beverage Advertising Initiative, a program that increases the percentage of advertising for products that meet certain nutrition standards directed at children under 12, as well as advertising messages that encourage good nutrition and healthy lifestyles.
• Our Global Policy on Marketing to Children covers a wide range of marketing outlets including paid third party media such as television, radio, print, Internet, phone messaging and cinema, including product placement.

America's Beverage Companies bring jobs and economic opportunities to communities across the country. Our employees are active in the neighborhoods, schools and communities they serve. And we're also supporting programs focused on reducing and preventing obesity.

We’ve partnered with the U.S. Conference of Mayors to support mayors with innovative, cost-effective program strategies to successfully prevent and reduce childhood obesity in their cities.

We’ve also established a grant program to help our state beverage associations support innovative programs and initiatives that promote healthy lifestyles. The program provides matching grants to the associations, who are using them to bring a wide range of ideas to life in their home state from building new playgrounds to providing transportation to safe places to play.