America's beverage companies recognize that it will take all of us — government, school administrators, the public health community, health professionals, parents and the industry — working together to address the complex challenges associated with reducing obesity. That's why we voluntarily launched the Clear On Calories initiative in support of First Lady Michelle Obama's "Let's Move!" anti-obesity campaign.

The goal of the initiative is to make the calories in our products even more clear and consumer-friendly, putting information at consumers' fingertips at every point of purchase. We're adding new labels to the front of every can, bottle and pack we produce — and displaying the total calories per container on beverages 20 ounces or smaller. Implementation started in 2010 and will be completed in 2012.

For containers 20 fl oz or less:

Watch our ad about the calorie labels

For containers larger than 20 fl oz:

For products marketed as 100% juices and juice beverages.

For products marketed as sports drinks; bottled water and water beverages; soft drinks, including diet; energy drinks; and ready-to-drink teas.

We made a promise to parents that we would change the beverages offered in schools. And we delivered the National School Beverage Guidelines, which removed full-calorie sodas from schools and replaced them with a range of lower-calorie, nutritious and smaller-portion choices. With help from schools across the country, implementation of these guidelines has led to significant results.
Read Our National School Beverage Guidelines

Watch our ad about school beverages

We're parents, too. And we understand the responsibilities associated with marketing to children. So when it comes to audiences predominantly under the age of 12, we only advertise juice, water and milk-based drinks.

• Some ABA member companies were among the first to sign on to the Children’s Food and Beverage Advertising Initiative, a program that increases the percentage of advertising for products that meet certain nutrition standards directed at children under 12, as well as advertising messages that encourage good nutrition and healthy lifestyles.
• Our Global Policy on Marketing to Children covers a wide range of marketing outlets including paid third party media such as television, radio, print, Internet, phone messaging and cinema, including product placement.

America's Beverage Companies bring jobs and economic opportunities to communities across the country. Our employees are active in the neighborhoods, schools and communities they serve. And we're also supporting programs focused on reducing and preventing obesity.

We’ve partnered with the U.S. Conference of Mayors to support mayors with innovative, cost-effective program strategies to successfully prevent and reduce childhood obesity in their cities.

We’ve also established a grant program to help our state beverage associations support innovative programs and initiatives that promote healthy lifestyles. The program provides matching grants to the associations, who are using them to bring a wide range of ideas to life in their home state from building new playgrounds to providing transportation to safe places to play.