America’s Beverage Companies Are Delivering For You, Your Family And Community

We're making it easier for people to choose a beverage that's right for them with more choices, smaller portions, fewer calories and clear calorie labels.

Worth A Watch!
Check out our current TV ad to learn more about how our companies are delivering more choices, smaller portions and fewer calories to communities across America. Watch Now
90% Fewer Beverages Calories in Schools
Together, America's beverage companies removed full-calorie beverages from schools nationwide. Learn more.
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Innovation to help you find the right fit
Infographic about packaged drinks
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Explore Your Choices
Today's beverages come in a range of types, sizes and calories.
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We’re Clear On Calories
America's beverage companies are putting clear calorie information at consumers' fingertips. Our Clear On Calories Initiative and Calories Count Vending Program are both designed to help consumers choose a beverage that's right for them.
  • The Clear On Calories Initiative was launched in 2010 to support First Lady Michelle Obama's "Let's Move!" anti-obesity campaign. We added a consumer-friendly calorie label to the front of every can, bottle and pack we produce. The labels display the total calories per container on beverages 20 ounces or smaller. For containers larger than 20 ounces, calories will be labeled per 12 ounces in most cases.
  • The Calories Count™ Vending Program will offer consumers clear calorie information, encourage lower-calorie beverage choices and remind them that calories count in all the choices they make. On the front of vending machines, they'll see Calories Count™ signs that include one of the following messages: "Check Then Choose" or "Try A Low–Calorie Beverage." The selection buttons will also include calorie labels that show calorie counts per beverage container. The Calories Count™ Vending Program will launch in municipal buildings in the cities of Chicago and San Antonio in 2013, and then be made available to customers nationwide.
drink machine
drink machine

A uniform calorie label on beverages, consistent in both design and location, makes it easier for consumers to find the right fit. Learn more about the labels.

Watch our ad about the labels
Watch our ad about the labels
150 calories per 20 fluid ounces or less250 calories for containers 20 fluid ounces or less

For containers 20 fl oz or less

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We’re Delivering Results In Schools Nationwide

Delivery persons for various beverage companies in front of a schoolWe made a promise to parents that we would change the beverages offered in schools. And we delivered the National School Beverage Guidelines, which removed full-calorie sodas from schools and replaced them with a range of lower-calorie and smaller-portion choices. With help from schools across the country, implementation of these guidelines has led to significant results.
Read Our National School Beverage Guidelines

88% fewer beverage calories in schools nationwide
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We’re Committed To Marketing Responsibly To Children

Child drinking bottled waterWe're parents, too. And we understand the responsibilities associated with marketing to children. So when it comes to audiences predominantly under the age of 12, we only advertise juice, water and milk-based drinks.

  • Some ABA member companies were among the first to sign on to the Children’s Food and Beverage Advertising Initiative, a program that increases the percentage of advertising for products that meet certain nutrition standards directed at children under 12, as well as advertising messages that encourage good nutrition and healthy lifestyles.
  • Our Global Policy on Marketing to Children covers a wide range of marketing outlets including paid third party media such as television, radio, print, Internet, phone messaging and cinema, including product placement.
Between 2004-10, advertising to children for soft drinks decreased by 96%; while it increased 199% for fruit and vegetable juices.
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We’re Active In The Communities Where We Live And Work

Children playing on a playgroundAmerica's Beverage Companies bring jobs and economic opportunities to communities across the country. Our employees are active in the neighborhoods, schools and communities they serve. And we're also supporting programs focused on reducing and preventing obesity.

We’ve partnered with the U.S. Conference of Mayors to support mayors with innovative, cost-effective program strategies to successfully prevent and reduce childhood obesity in their cities.

We've also established a grant program to help our state beverage associations support innovative programs and initiatives that promote healthy lifestyles. The program provides matching grants to the associations, who are using them to bring a wide range of ideas to life in their home state from building new playgrounds to providing transportation to safe places to play.

88% fewer beverage calories in schools nationwide
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