We’re Clear on Calories
America’s beverage companies are putting clear calorie information at consumers’ fingertips. Our Clear On Calories Initiative and Calories Count Vending Program are both designed to help consumers choose a beverage that’s right for them.
- The Clear On Calories Initiative was launched in 2010 to support First Lady Michelle Obama’s “Let’s Move!” anti-obesity campaign. We added a consumer-friendly calorie label to the front of every can, bottle and pack we produce. The labels display the total calories per container on beverages 20 ounces or smaller. For containers larger than 20 ounces, calories will be labeled per 12 ounces in most cases.
- The Calories Count™ Vending Program will offer consumers clear calorie information, encourage lower-calorie beverage choices and remind them that calories count in all the choices they make. On the front of vending machines, they’ll see Calories Count™ signs that include one of the following messages: “Check Then Choose” or “Try A Low–Calorie Beverage.” The selection buttons will also include calorie labels that show calorie counts per beverage container. The Calories Count™ Vending Program launched in municipal buildings in the cities of Chicago and San Antonio in 2013 and is available to customers nationwide.
A uniform calorie label on beverages, consistent in both design and location, makes it easier for consumers to find the right fit.
Learn more about the labels